Abraham Lincoln Presidential Library and Museum

MAKING OF . . .
The Abraham Lincoln Presidential Museum

Campaign 1860

How to clearly explain the complex and messy four-way 1860 presidential campaign to a modern audience? The solution became one of the more daring and imaginative exhibits in the museum. It is a striking example of the use of 21st century technology and language to elucidate 19th century ideas.

Visitors enter a contemporary television news control room where they see a series of television commercials made today for the candidates of 1860. On nine control room monitors, campaign ads using period settings are analyzed by a nationally known newscaster.  There are commercials for each of the four candidates – Abraham Lincoln, Stephen Douglas, John Breckinridge, and John Bell – with their actual campaign platforms spun into the political terminology and sound-bites of today. Politicians were skilled and calculating even back then.

Campaign 1860
Concept drawing of Campaign 1860 Immersive Exhibit.

Campaign 1860
Campaign 1860.

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Page last updated: April 26, 2007